The Do's and Don'ts of Designing a Website Cookie Banner
As websites have become more complex, cookie banners have become ubiquitous. In an effort to comply with various data protection laws, website owners are increasingly including cookie banners on their sites. But not all cookie banners are created equal, and there are some important do's and don'ts to keep in mind when designing one.
Do: Explain What Cookies Are
Don't: Assume Consent
Some websites make the mistake of assuming that users have given consent simply because they continue to use the site. This is not sufficient under many data protection laws, including the GDPR. You must obtain explicit consent from users before using cookies.
Do: Provide Choices
When designing your cookie banner, provide users with choices regarding which types of cookies they want to allow. This could include functional cookies that are necessary for the site to function, as well as performance cookies and marketing cookies.
Don't: Use Vague Language
Do: Make it Easy to Opt-Out
Don't: Delay Access to the Site
Designing a cookie banner for your website is an important step in complying with data protection laws and respecting user privacy. By following these do's and don'ts, you can create a cookie banner that is informative, user-friendly, and compliant.
If you'd like to learn more about managing cookies on your website, check out our cookie management guide. You can also learn more about third-party cookies on Cookie Information's blog and the GDPR and cookie law on our website. For more information about the ePrivacy Directive, visit the European Data Protection Supervisor's website. And if you're interested in learning more about the GDPR in general, check out GDPR.eu. Finally, for small businesses looking to implement a cookie banner, take a look at our solution.