Is Microsoft Clarity GDPR Compliant?

If you are running a website or an online business, you know the importance of tracking user behavior on your website. Tools like Microsoft Clarity and Google Analytics help you analyze user interactions with your website, such as clicks, scrolling, and form submissions. However, if you operate in the EU, you also need to make sure that the tool you use is GDPR compliant. In this blog post, we'll explore whether Microsoft Clarity is GDPR compliant.


First, let's briefly explain what GDPR is. The General Data Protection Regulation (GDPR) is a European Union regulation that came into effect in 2018. Its purpose is to protect EU citizens' personal data and privacy by regulating how companies collect, process, and store personal data. GDPR applies to any organization that processes personal data of EU citizens, regardless of whether the organization is based in the EU or not.

Microsoft Clarity

Now, let's take a look at Microsoft Clarity. Clarity is a cutting-edge behavioral analysis tool that helps you understand user interaction with your website. It's a free tool that provides you with insights into how users navigate your website and how they engage with your content. Clarity collects data such as clicks, scrolling, and form submissions to provide website owners with an overview of their website's user experience.

But is Microsoft Clarity GDPR compliant? According to Microsoft, Clarity is GDPR compliant. They state that they have taken steps to ensure that the tool is compliant with GDPR requirements. They have implemented measures such as data minimization, user transparency, and user control to ensure that users' personal data is protected.

Microsoft also provides a privacy statement for Clarity, where they explain what data they collect and how they use it. They state that they only collect data that is necessary for the tool's functionality, and that they do not share the data with third parties. They also provide users with the option to opt-out of data collection by installing a browser extension.

Using Clarity on your Website

If you're using Clarity on your website, you should also make sure that you comply with GDPR requirements. For example, you should inform your website visitors that you're using Clarity and what data you collect. You can do this by implementing a cookie banner on your website that provides users with information about your use of cookies and the option to opt-out. Intastellar Solutions provides useful resources on how to manage cookies and why a cookie banner is important for GDPR compliance.


In conclusion, Microsoft Clarity is GDPR compliant, according to Microsoft. They have implemented measures to ensure that the tool is compliant with GDPR requirements, such as data minimization and user transparency. However, as a website owner, you also have a responsibility to comply with GDPR requirements when using Clarity on your website. This includes informing your users about your use of cookies and providing them with the option to opt-out.

If you need more information on GDPR compliance or how to implement a GDPR-compliant cookie banner, check out Intastellar Solutions' support and developer resources. And if you're still unsure whether Clarity is the right tool for your website, you can always explore other options like Google Analytics.